Nordiska Kliniken
Nordiska Kliniken is one of Sweden’s leading clinics for aesthetic surgery and corrective treatments. In this deregulated market, there is a multitude of operators, big and small, new and established, making it difficult for customers to distinguish the good from the bad. Nordiska Kliniken is proud of having taken the lead in promoting safe, high-quality treatments performed only by highly experienced surgeons. As the only clinic in Sweden, Nordiska Kliniken offers a satisfaction guarantee with certain procedures.
Our ambition at The Studio was to come away from the often cold, uninspiring clinical perception of the aesthetic treatment industry. We also wanted to stress other underlying motives for undergoing these kinds of treatments than merely vanity – such as improved well being, self confidence and inner balance. In our research we found that undergoing aesthetic treatments is often not necessarily about looking good, but about looking like the person you feel like inside. We were inspired by lifestyle and other categories such as fashion, spa and wellness.
Nordiska Kliniken is a name that promises a lot. The idea of ”Nordic beauty” suggests natural beauty, purity and simplicity, all components that are incorporated into the entire clinic experience. The ambition was to create a world that you would feel comfortable in, taken care of and inspired by. A color palette of soft blush and grey tones coupled with vivid imagery in natural settings, tactile materials and an overall personal and sincere tonality in all communication, all contributes to that. Since the launch of the new graphic identity, Nordiska Kliniken has grown by double-digits every quarter, and is now considered one of the leading, most progressive clinics in the industry.
