Print Run
Print Run is a small but hungry digital print company as well as an agent for all types of printing services, based in northern Stockholm. The project included developing a new name and a graphic identity that would express the craftmanship, knowledge and quick footed attitude of the owners.
The name that The Studio developed was Print Run, a wordplay reflecting the owners can-do approach to business while having a clear link to printing. The identity is unorthodox and seemingly abstract, but solidly based in printing tradition: the classic illustration of the A format system. It is used in different modularities as a grid for different design applications. The “Run” within the name playfully pops up in random positions and is animated in the digital form. The website was built around the same A system, an unorthodox but almost surprisingly functional solution.
To further make Print Run stand out in this rather homogenous and traditional industry, a slightly unexpected color combination of reflex blue and apricot was developed. For the launch, hundreds of invitation cards were hand painted and a book was published, show-casing different papers, printing techniques and finishes, as well as section of images where the artist Johan Pettersson was allowed to associate freely around color.
Case photography: Patrik Lindell
